Search Engine Marketing (SEM)

 

 

SEARCH ENGINE MARKETING (SEM)

Your company website works like its digital footprint. Therefore, it is essential that it tops the search engine pages. You may have spent valuable resources such as time and talent to create mind-blowing piece of design and a user-friendly interface, but if your website is not prepared for a forceful search engine marketing, all is lost. While India’s increasing coverage of internet creates prospects to push your business to global level, the competition that follows the development makes it difficult to get the customer views required for an effective branding of a business.

To enhance the visibility of a website in the digital jungle, it is essential that you are noted down by the search engines Google, Yahoo, Bing, etc on their pages. For this, different online marketing parameters need to be considered. One way is to invest in search engine marketing, which mainly include search engine optimization (SEO) and pay per click (PPC). Our expertise in the digital realm helps us provide the best of search engine marketing servicesin the country.

 

PPC CAMPAIGN (PAY PER CLICK)

Everyday, a major part of online activities amounts to millions of searches on the search engines. This leaves a lot of data and an equal amount of disorder, making it hard for your website to reach out to your target audience.

Pay per click (PPC) is a method that helps you cut through this mess and reach your target directly. Along with giving you a relatively smoother access to your target group, it also offers rates which are cheaper than those that go into traditional advertising. Here you have to pay only for the clicks that you get from a PPC campaign. Pay per click campaigns, majorly used to generate leads, can be designed as per the criteria of your display network. The leads thus generated can be retargeted with PPC.

Amber Digital assists you in building and running targeted advertising campaigns on various social media networks -- such as Google, Facebook, LinkedIn – as well as other upcoming networks. Certified by Google Adwords, we design a plan using landing pages and banner ads for our clients driving the best returns on investment (ROI) through PPC.

We offer guidance in marketing of B2B and B2C services that include:

  • Google Adwords
  • Banner ads
  • Landing Pages
  • Facebook, Twitter and LinkedIn  ads
  • Retargeting and Remarketing
  • Media Buying
  • Google Products Listing